Every study is designed to address the specific business objective of the client. Some research methods used are:
Qualitative Market Research Services
Consumer Insights. To fuel your marketing decisions.
The Qualitative Consumer Insights wing of Digital Banjara Media Pvt Ltd – adds cutting edge consumer understanding to brand communication through impactful market research services.
Our understanding is based on knowledge of consumer current reality and current macro trends superimposed on a cultural understanding of the specific audience, their beliefs and attitudes, that together impact explicit behaviorContact us for more!
Our services
Methodology
Focus Group Discussions
Peer Groups
Paired Interviews/ Couple Interviews
Conflict Groups
Depth Interviews
Ethnography and Day In The Life Of (DILO)
Product Placement through WhatsApp interactions with Quick Surveys & open-ended questionnaires (often followed up with Depth Interviews)
Visualization Workshops using a bank of images for evaluating categories like fragrances which are difficult for consumers to articulate
Our Clientele
Heard enough? – Let’s start working.
Connect with us today to understand how films can be used
effectively for communicating with your consumers and your team.
Market Research Services
Consumer Insights, Qualitative Market research, Quantitative Market Research, Focus Group Discussions, Ethnography, FGDs, DIs, Depth Interviews, Concept Testing, Brand Valuation, Brand Equity Studies | Digital Banjara Media Pvt. Ltd.
Market research provides in-depth insights that help make informed marketing decisions.
We excel at providing our customers with actionable insights that leverage our expertise in qualitative and quantitative market research. Through our network of research professionals, we are in a position to provide market research services across India and many countries globally.